The Unmatched Reliability of Print in a Click-to-Dismiss Culture
In an era where our attention flutters from one digital spectacle to another, there’s one marketing tool that endures amidst the chaos: print. It doesn’t flicker out when the power dies nor does it fall victim to the dreaded ‘404 Error’. Instead, it holds its ground, presenting a narrative in a form that’s as constant as it is captivating.
The Sensory Appeal of Print
Consider the last time you picked up a thoughtfully printed brochure. The weight of the paper, the texture under your fingertips, perhaps even the faint scent of ink—all part of a sensory experience that digital mediums cannot replicate. It’s a visceral interaction that invites engagement. These physical attributes of print materials create a multi-dimensional relationship with your audience, crafting an intimate connection that digital screens cannot forge.
Digital vs. Print: The Reliability Factor
Use internal marketing to highlight the benefits of in-person collaboration, such as building stronger team connections, spontaneous brainstorming sessions, and real-time feedback that can lead to better innovation and learning opportunities.
Our booklets and multipage brochures help you deliver an impressive “plop effect” with binding options that aren’t limited by page count. Choose from glue-edge perfect binding saddle-stitching, spiral, or comb binding publishing options.
Larger than Life: Environment Graphics Make an Impact
We’ve seen firsthand how environmental graphics can revolutionize a brand’s presence. Take, for example, a community bookstore that lined its storefront with bold, elegant window film featuring designs drawn from literature. Passersby, previously oblivious, begin to stop, read, and enter, drawn by the allure of the favorite classics. Or consider the performance event that announces their opening by erecting unforgettable multi-story banners.
Graphics in the environment have the power to surprise and delight viewers. They can transform mundane objects into exciting advertising opportunities. As they bring art and design to the community, they carry their brand sponsors with them.
Maximize Print in Your Marketing Strategy
How then can you harness the enduring power of print for your brand? It starts with design that doesn’t just inform but delights. It’s about considering how to engage more of the senses to create marketing tools that feel as good as they look. And it’s about crafting materials that serve a purpose beyond their immediate use, perhaps even becoming assets to the community environment. When print adds value, it becomes a part of the consumer’s world, a constant reminder of your brand’s message and values.
In our culture, so quick to click away, print persists as a tangible, reliable medium. It’s an embodiment of your brand that people can touch, trust, and treasure. From the sensory appeal that beckons an audience to the durable nature that outlasts the digital deluge, print is not just a medium; it’s a message in itself—one that lasts. In your next campaign, consider the power of print and watch as your message moves from being merely seen to being sustained.