Take Your Business on the Road with Confidence: Essential Marketing Tools for Businesses
Having the ability to showcase your business anywhere—from bustling trade shows to intimate product demos—is crucial. Powerful marketing tools can significantly enhance your outreach and leave a lasting impact on potential clients.
What do you need to consider about the marketing tools you need to take your business on the road successfully?
Portability and Flexibility
Being able to easily set up an attractive display, regardless of the venue, makes it more likely you’ll say yes when an opportunity arises. Consider investing in a few items so you’re ready at a moment’s notice. With the right portable marketing tools on hand, you’re not just attending events; you’re owning them.
Convenience
If your displays are difficult to store, transport or set up, you’ll think twice before using them. Advances in fabric imaging and lightweight frame components, has yielded a number of innovative and portable display systems. Let us show you what’s possible!
Making an Impression
You’re rarely the only vendor exhibiting at an event, so to catch your audience’s attention it’s important to stand out among the competition. New, fully recyclable display materials position you as a company willing to back up its commitment to sustainability.
Are Trade Shows Part of Your Marketing Strategy?
You’re not alone! Forty percent of business-to-business marketing budgets are allocated to trade shows because they allow businesses direct access to decision-makers and a concentrated audience interested in their specific industry or sector. In addition, 72% of exhibitors attend trade shows to garner new leads, and 83% attend to increase their sales.
When you’re exhibiting, we’ve got your marketing tools covered! From banners to brochures, you’ll be able to make a lasting impression wherever you go. Here’s a list of items you may want to invest in now to prepare you to take your message on the road.
Large Format Graphics
Banners: Capture attention with vibrant, large-scale banners that showcase your brand message and key offerings. Did you know that studies show attendees spend an average of 3-5 seconds looking at a tradeshow booth? A well-designed banner with a clear value proposition can grab attention and spark interest in those crucial first seconds.
Table Throws: Elevate your trade show booth or presentation table with a custom-designed table throw that reinforces your brand identity. A well-designed table throw can increase brand recall by up to 80% according to a study by the Promotional Products Association International (PPAI).
Floor Graphics: Transform high-traffic areas into marketing opportunities with eye-catching floor decals that grab attention from all angles. Floor graphics can be particularly effective in retail settings, where they can highlight promotions or direct customers towards specific products.
Small-Format Marketing Materials
Brochures: Provide potential clients with detailed information about your products or services in a convenient, portable format. Brochures remain a valuable tool for lead generation, with studies showing that 63% of trade show attendees take brochures with them [Source: Center for Exhibition Industry Research (CEIR)].
Flyers: Announce upcoming events, promotions, or special offers with high-quality flyers that are easy to distribute. Flyers can be a cost-effective way to reach a broad audience, particularly for local events or promotions.
Postcards: Leave a lasting impression with eye-catching postcards that showcase your brand and key contact information. Postcards boast a high response rate compared to other marketing methods, with an average response rate of 4.25% [Source: Direct Marketing Association (DMA)].
Invest in impactful marketing materials that will help your business shine on the road. Contact us today to discuss your specific requirements and explore how we can be your trusted printing partner. We offer a wide range of customization options and expert advice to ensure your marketing materials leave a lasting impression.