From Boardrooms to Zoom Rooms: How Marketing Can Help Navigate the Office Space Value Shift

A study by Columbia University and NYU suggests that the value of US office buildings took quite a dip — a substantial 32% decrease in 2020. And it looks like it might settle around a 28% decrease long-term because so many of us are switching to working from home at least part of the time.

This potential dip in property values, alongside the uptick in inflation and interest rates, not to mention the possibility of a possible recession, means that everyone from lenders to lawmakers is keeping a close eye on the market as we step into the next few years.

On top of that, navigating through all the new regulations is becoming a bit of a maze. It’s adding extra time, risk, and cost to development projects and bringing in some heavy new rules for the properties already up and running. The clarity and consistency we’re all looking for in the rules seem to be a bit elusive at the moment, whether we’re talking federal, state, or local.

WP&B Solutions for CRE

In today’s changing landscape of commercial real estate, staying ahead of the challenges is paramount. Our specialized marketing solutions are crafted to help propel your ventures forward.

Adapt to Changing Consumer Preferences

Understanding and adapting to evolving consumer trends is crucial. Our team is poised to work with you to identify these shifting preferences. 

Based on these insights, we can develop customized marketing materials – including brochures, promotional materials, and targeted campaigns – that resonate with your audience. By aligning your properties with current market demands, we ensure that your offerings stay relevant and appealing.

Navigate a Highly Competitive Market

In a sector as competitive as commercial real estate, differentiation is key. Our approach involves creating unique, compelling branded visuals that set your properties apart. High-quality, impactful print materials and innovative signage and graphics will position your properties as premier choices in the market. Let us help you highlight the unique selling points of your properties, ensuring they capture attention and stand out among competitors.

Enhance Effective Communication

Our print solutions can help streamline and enhance your communication channels with potential investors and buyers. This includes everything from concise and persuasive sales kits to presentation materials that effectively convey the value of your properties. Additionally, our decor graphics will ensure your property is appealing —helping to open doors to new opportunities.

Here are some marketing solutions to help you address this shift (best of all, we can help you with all of them!):

  • Customized Brochures and Sales Kits: High-quality, visually appealing brochures can showcase properties and developments in an engaging manner. These materials can include detailed information about the property, high-resolution images, maps, and any other relevant data that would interest potential buyers or investors.
  • Targeted Direct Mail Campaigns: Utilize direct mail campaigns to reach potential investors and buyers. These mailings can be tailored based on demographics, location, and investment interests, ensuring that your properties are seen by the right audience.
  • Branding and Identity Development: Signage and graphics can establish strong branding for your properties. Let us help you use logos, color schemes, and design elements consistently across all marketing materials, providing a cohesive and professional look.
  • Property Portfolio Presentations: A picture is worth a thousand words, and custom printed sales presentations can speak volumes in sales pitches and meetings. Let our digital printing capabilities highlight the aspects of a property most important to your prospective investor or tenant.
  • Décor wall graphics and window film: High-quality interior graphics can elevate properties. Use custom wall-coverings to bring color and style to ho-hum spaces and privacy film to add style to glass walls.
  • Wayfinding and Area Guides: Create detailed maps and area guides that show the location of the property in relation to key landmarks, infrastructure, and amenities. This can help potential buyers understand the value of the location.
  • Market Analysis Reports: The market analysis reports you share with potential investors can be another source of professionalism and branding. Custom printing can make your market trends, demographics, and economic factors more memorable and engaging.
  • Event Marketing Materials: If you host or participate in real estate events, we can help you create engaging materials like flyers, banners, and booth designs for property showings and community events.
  • Interactive Print Solutions: We can integrate QR codes or augmented reality elements into your print materials, allowing potential buyers to access virtual tours, additional property information, or contact details instantly.

We are committed to providing you with marketing solutions that not only meet the current demands of the market but also anticipate future trends, ensuring your business remains at the forefront of the commercial real estate industry.